IEEE - Institute of Electrical and Electronics Engineers, Inc. - What Drives Users to Use CRM in a Public Cloud Environment? - Insights from European Experts

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Ralf-Christian Haerting ; Michael Moehring ; Rainer Schmidt ; Christopher Reichstein ; Barbara Keller
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 3,999 - 4,008
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.495
Regular:

Customer Relationship Management is about managing the core asset of a company - its relationship with customers. Confiding such an important asset to an external service provider requires special... View More

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