IEEE - Institute of Electrical and Electronics Engineers, Inc. - Augmented Reality Apparel: An Appraisal of Consumer Knowledge, Attitude and Behavioral Intentions

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Heather F. Ross ; Tina Harrison
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 3,919 - 3,927
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.487
Regular:

Growth in the interconnectivity of the internet and mobile technology has paved the way for augmented reality (AR) to be used in apparel, engaging consumers through extended garment features, such... View More

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