IEEE - Institute of Electrical and Electronics Engineers, Inc. - Using Social Media to Manage Customer Complaints: A Preliminary Study

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Hua Ye ; Arvind Tripathi
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 3,839 - 3,846
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.478
Regular:

As Social Media platforms have become increasingly popular among customers, Firms are still exploring ways to harness the potential of these platforms. The viralness of these platforms increases... View More

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