IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Framework for Selecting and Optimizing Color Scheme in Web Design

2016 49th Hawaii International Conference on System Sciences (HICSS)

Author(s): Kevin Ferris ; Sonya Zhang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2016
Conference Location: Koloa, HI, USA
Conference Date: 5 January 2016
Page(s): 532 - 541
ISBN (Electronic): 978-0-7695-5670-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2016.73
Regular:

Based on the foundation of color theory, the symbolism and human emotions commonly attached to color, and how these factors can directly influence business branding, we developed a framework that... View More

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