IEEE - Institute of Electrical and Electronics Engineers, Inc. - Analysis on Market Segmentation and Marketing Strategy of Vegetables Consumption - A Case Study in Changsha
2009 1st International Conference on Information Science and Engineering (ICISE)
Author(s): | Sun Yan-hua ; Zhou Fa-ming ; Liu Xiang-hui |
Publisher: | IEEE - Institute of Electrical and Electronics Engineers, Inc. |
Publication Date: | 1 December 2009 |
Conference Location: | Nanjing, China, China |
Conference Date: | 26 December 2009 |
Page(s): | 3,227 - 3,232 |
ISBN (CD): | 978-0-7695-3887-7 |
ISBN (Electronic): | 978-1-4244-5728-1 |
ISBN (Paper): | 978-1-4244-4909-5 |
DOI: | 10.1109/ICISE.2009.313 |
Regular:
The paper has studied the beneficial segmentation status of vegetable consumption market with the statistical methods of factor analysis and cluster analysis. Its purpose is to promote the... View More