IEEE - Institute of Electrical and Electronics Engineers, Inc. - Analysis on Market Segmentation and Marketing Strategy of Vegetables Consumption - A Case Study in Changsha

2009 1st International Conference on Information Science and Engineering (ICISE)

Author(s): Sun Yan-hua ; Zhou Fa-ming ; Liu Xiang-hui
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Nanjing, China, China
Conference Date: 26 December 2009
Page(s): 3,227 - 3,232
ISBN (CD): 978-0-7695-3887-7
ISBN (Electronic): 978-1-4244-5728-1
ISBN (Paper): 978-1-4244-4909-5
DOI: 10.1109/ICISE.2009.313
Regular:

The paper has studied the beneficial segmentation status of vegetable consumption market with the statistical methods of factor analysis and cluster analysis. Its purpose is to promote the... View More

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