IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Influencing Factors of New Product Development Performance: Market Orientation, Organizational Learning and Organizational Innovation

2009 1st International Conference on Information Science and Engineering (ICISE)

Author(s): Yaolie Zhou ; Xue Min ; Zhi Yu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Nanjing, China, China
Conference Date: 26 December 2009
Page(s): 5,226 - 5,229
ISBN (CD): 978-0-7695-3887-7
ISBN (Electronic): 978-1-4244-5728-1
ISBN (Paper): 978-1-4244-4909-5
DOI: 10.1109/ICISE.2009.1222
Regular:

Based on a lot of related literatures, the authors suggest a model of three factors that affect new product development performance, which include market orientation, organizational learning and... View More

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