IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Formative Mechanism of Marketing Capability: The View of Organizational Learning and Knowledge Management

Second International Symposium on Information Science and Engineering (ISISE 2009)

Author(s): Quanhong Liu ; Tao Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Shanghai, China
Conference Date: 26 December 2009
Page(s): 122 - 125
ISBN (Electronic): 978-1-4244-6326-8
ISBN (Paper): 978-1-4244-6325-1
ISSN (Electronic): 2160-1291
ISSN (Paper): 2160-1283
DOI: 10.1109/ISISE.2009.54
Regular:

This paper synthesizes multidisciplinary theories, roundly teases the theoretical foundation of marketing capability, further perfects its conceptual system, and studies the formative mechanism of... View More

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