IEEE - Institute of Electrical and Electronics Engineers, Inc. - Online Trust between Inexperienced Consumers and Experienced Consumers: An Empirical Study

2009 Second International Conference on Future Information Technology and Management Engineering (FITME)

Author(s): Haiping Wang ; Zhengming Hu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Sanya, China, China
Conference Date: 13 December 2009
Page(s): 167 - 170
ISBN (Paper): 978-1-4244-5339-9
DOI: 10.1109/FITME.2009.47
Regular:

Trust is critical for the growth of e-commerce. For consumers with or without experience, this study examines the influencing factors on online initial trust and ongoing trust by conducting an... View More

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