IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on Evaluation Model of Customer Trust for B2C E-commerce Enterprises

2009 International Conference on Wireless Networks and Information Systems (WNIS)

Author(s): Yonggang Zhao ; Limin Xu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Shanghai, China, China
Conference Date: 28 December 2009
Page(s): 385 - 388
ISBN (Electronic): 978-1-4244-5400-6
ISBN (Paper): 978-0-7695-3901-0
DOI: 10.1109/WNIS.2009.12
Regular:

As a new commerce business activity, e-commerce is the key to the future economic growth. Customer trust is the survival and development issue for enterprises of electronic commerce, so evaluating... View More

Advertisement