IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on the Brand Value Promotion of Hotel Service Industry

2009 International Conference on Wireless Networks and Information Systems (WNIS)

Author(s): Fan Linsheng ; Xue Pan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Shanghai, China, China
Conference Date: 28 December 2009
Page(s): 354 - 357
ISBN (Electronic): 978-1-4244-5400-6
ISBN (Paper): 978-0-7695-3901-0
DOI: 10.1109/WNIS.2009.71
Regular:

For hotel industry, brand is an important means of attracting customers and expanding the market share in the fierce competition. This paper analyzes the composition of hotel brand value, and... View More

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