IEEE - Institute of Electrical and Electronics Engineers, Inc. - A study on the model of design leadership strategy

2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design (CAID&CD)

Author(s): Yuan Lili ; Yu Mo ; Qiu Xiaoxiao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2009
Conference Location: Wenzhou, China, China
Conference Date: 26 November 2009
Page(s): 202 - 204
ISBN (CD): 978-1-4244-5268-2
ISBN (Paper): 978-1-4244-5266-8
DOI: 10.1109/CAIDCD.2009.5375199
Regular:

All the leading products and services, such as iPod and Sony Walkman, are the practices of design-led strategy firms. Design is in the center of business value generation and sustainable... View More

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