IEEE - Institute of Electrical and Electronics Engineers, Inc. - The analysis of the enterprise logo redesign under the financial crisis

2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design (CAID&CD)

Author(s): Yan Yang ; Weiping Hu ; Guanlan Gan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2009
Conference Location: Wenzhou, China, China
Conference Date: 26 November 2009
Page(s): 1,983 - 1,985
ISBN (CD): 978-1-4244-5268-2
ISBN (Paper): 978-1-4244-5266-8
DOI: 10.1109/CAIDCD.2009.5375043
Regular:

The logo, like the face of an enterprise, is a static symbol of the enterprise idea. In present society, an excellent logo design means a good stroke of business and becomes the powerful weapon... View More

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