IEEE - Institute of Electrical and Electronics Engineers, Inc. - Quality Perceptions in a Complete Distribution Chain

2009 Fifth International Conference on Natural Computation (ICNC)

Author(s): Ching-Huai Peng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2009
Conference Location: Tianjian, China, China
Conference Date: 14 August 2009
Volume: 5
Page(s): 204 - 207
ISBN (Paper): 978-0-7695-3736-8
DOI: 10.1109/ICNC.2009.740
Regular:

Three theory-based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream chain stages place more... View More

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