IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Study of Retailer Decision Using Matlab

2009 Second International Symposium on Knowledge Acquisition and Modeling (KAM)

Author(s): Jinshi Zhao ; Jiazhen Huo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2009
Conference Location: Wuhan, China, China
Conference Date: 30 November 2009
Volume: 1
Page(s): 422 - 425
ISBN (Paper): 978-0-7695-3888-4
DOI: 10.1109/KAM.2009.300
Regular:

Study of marketing usually assumes demand distribution function with fixed parameters. But in practice the demand function is affected by the decision variables of marketing strategy. So we focus... View More

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