IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Study of Retailer Decision Using Matlab
2009 Second International Symposium on Knowledge Acquisition and Modeling (KAM)
Author(s): | Jinshi Zhao ; Jiazhen Huo |
Publisher: | IEEE - Institute of Electrical and Electronics Engineers, Inc. |
Publication Date: | 1 November 2009 |
Conference Location: | Wuhan, China, China |
Conference Date: | 30 November 2009 |
Volume: | 1 |
Page(s): | 422 - 425 |
ISBN (Paper): | 978-0-7695-3888-4 |
DOI: | 10.1109/KAM.2009.300 |
Regular:
Study of marketing usually assumes demand distribution function with fixed parameters. But in practice the demand function is affected by the decision variables of marketing strategy. So we focus... View More