IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on the relationship between customer value of e-business and customer retention: an empirical study in china

2009 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): Guozheng Zhang ; Xiaohong Chen ; Faming Zhou
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Hong Kong, China, China
Conference Date: 8 December 2009
Page(s): 2,202 - 2,206
ISBN (CD): 978-1-4244-4870-8
ISBN (Paper): 978-1-4244-4869-2
DOI: 10.1109/IEEM.2009.5373097
Regular:

The Internet represents a fundamentally different environment for businesses. It opens up the industry to increased competition and, as a result, reduces the likelihood of businesses retaining... View More

Advertisement