IEEE - Institute of Electrical and Electronics Engineers, Inc. - An empirical study of the effect of customer satisfaction and its two Dimensions on Online Customer Loyalty

2009 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): Qing-hua Zhai ; Ming-hai Ye
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Hong Kong, China, China
Conference Date: 8 December 2009
Page(s): 2,232 - 2,235
ISBN (CD): 978-1-4244-4870-8
ISBN (Paper): 978-1-4244-4869-2
DOI: 10.1109/IEEM.2009.5373079
Regular:

This paper focused on the building of customer loyalty model. Structural equation model has shown that both product satisfaction and service satisfaction have positive effects on customer... View More

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