IEEE - Institute of Electrical and Electronics Engineers, Inc. - Applying cluster analysis to segment construction steel market

2009 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): Shahrabi, J. ; Moein Najafabadi, S. ; Sahebnasagh, M.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2009
Conference Location: Hong Kong, China, China
Conference Date: 8 December 2009
Page(s): 792 - 797
ISBN (CD): 978-1-4244-4870-8
ISBN (Paper): 978-1-4244-4869-2
DOI: 10.1109/IEEM.2009.5372915
Regular:

Designing a product or preparing a marketing plan is exceedingly difficult when individuals in the target market have differing needs and behaviors. Marketers try to solve this problem by using... View More

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