IEEE - Institute of Electrical and Electronics Engineers, Inc. - Ontology-centric, Service-Oriented Enterprise Campaign Management System

2009 IEEE International Conference on Semantic Computing (ICSC)

Author(s): Wee-Tiong Ang ; Wei-Peng Seeto ; Tan, F. ; Weng-Fai Tang ; Kanagasabai, R.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2009
Conference Location: Berkeley, CA, USA, USA
Conference Date: 14 September 2009
Page(s): 442 - 449
ISBN (CD): 978-0-7695-3800-6
ISBN (Paper): 978-1-4244-4962-0
DOI: 10.1109/ICSC.2009.63
Regular:

Public relations is an important management staff function in this computer age, and accurate media information retrieval and appropriate measurement for publicity tracking in a campaign... View More

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