IEEE - Institute of Electrical and Electronics Engineers, Inc. - The research of relationship benefits management strategy: Based on customer sex types preference

2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM)

Author(s): Zhang Mingli ; Kong Qingmin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2009
Conference Location: Sanya, China, China
Conference Date: 8 August 2009
Volume: 1
Page(s): 261 - 264
ISBN (Paper): 978-1-4244-4247-8
DOI: 10.1109/CCCM.2009.5270454
Regular:

In recent years, as the relationship marketing becomes an important part of enterprises' marketing activities, more enterprises start to take seriously to the relationship with the customers,... View More

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