IEEE - Institute of Electrical and Electronics Engineers, Inc. - Broadband mobile advertisement: What are the right ingredient and attributes for mobile subscribers

PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology

Author(s): Peng-Ting Chen ; Hsin-Pei Hsieh ; Cheng, J.Z. ; Yu-Sheng Lin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2009
Conference Location: Portland, OR, USA, USA
Conference Date: 2 August 2009
Page(s): 625 - 632
ISBN (CD): 978-1-890843-20-5
DOI: 10.1109/PICMET.2009.5262055
Regular:

With the developing of mobile communications technology, new business opportunity has been brought to the saturated mobile communications market. The high popularizing rate of mobile phone leads... View More

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