IEEE - Institute of Electrical and Electronics Engineers, Inc. - Joint advertising and ordering strategies for perishable product with emergency ordering

2009 Chinese Control and Decision Conference (CCDC)

Author(s): Tie Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Guilin, China, China
Conference Date: 17 June 2009
Page(s): 2,673 - 2,678
ISBN (CD): 978-1-4244-2723-9
ISBN (Paper): 978-1-4244-2722-2
DOI: 10.1109/CCDC.2009.5195022
Regular:

The emergency ordering plays an important role in the practical prouction and sale, and the newsvendor problem with advertising decision provides an important means to examine how operational... View More

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