IEEE - Institute of Electrical and Electronics Engineers, Inc. - Application of customer's lifetime value forecast model to classify tobacco Customers

2009 Chinese Control and Decision Conference (CCDC)

Author(s): Shuang Zhang ; Hongwu Guo ; Congbao Qiu ; Fengyan Hu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Guilin, China, China
Conference Date: 17 June 2009
Page(s): 2,512 - 2,515
ISBN (CD): 978-1-4244-2723-9
ISBN (Paper): 978-1-4244-2722-2
DOI: 10.1109/CCDC.2009.5191934
Regular:

In current customer-centered time, customers are classified by their values for enterprise. Valuable customers are provided with preferential service. It is very urgent and necessary to set up and... View More

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