IEEE - Institute of Electrical and Electronics Engineers, Inc. - Consumption Psychoanalysis and Customer Relationship Management Based on Association Rules Mining

2009 WRI World Congress on Computer Science and Information Engineering, CSIE

Author(s): Hengqing Tong ; Xiaochuan Lu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 March 2009
Conference Location: Los Angeles, California USA, USA
Conference Date: 31 March 2009
Volume: 4
Page(s): 384 - 388
ISBN (Paper): 978-0-7695-3507-4
DOI: 10.1109/CSIE.2009.897
Regular:

Consumption psychoanalysis is very important for enterprises to improve production and develop economy. Customer satisfaction index is an important part of consumption psychology. Structural... View More

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