IEEE - Institute of Electrical and Electronics Engineers, Inc. - Corporate social responsibility and customer loyalty: A conceptual framework

2009 6th International Conference on Service Systems and Service Management (ICSSSM)

Author(s): Yanqiu Liu ; Xing Zhou
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Xiamen, China, China
Conference Date: 8 June 2009
Page(s): 794 - 798
ISBN (CD): 978-1-4244-3662-0
ISBN (Paper): 978-1-4244-3661-3
DOI: 10.1109/ICSSSM.2009.5174989
Regular:

To win loyalty in today's markets, companies have to focus on building and maintaining customer loyalty. CSR has become a useful tool, however, the relationship between CSR and customer loyalty is... View More

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