IEEE - Institute of Electrical and Electronics Engineers, Inc. - An empirical study on drivers of customer-company identification: Evidence from China's retailing banking industry

2009 6th International Conference on Service Systems and Service Management (ICSSSM)

Author(s): Huifan Li ; Peng Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Xiamen, China, China
Conference Date: 8 June 2009
Page(s): 558 - 563
ISBN (CD): 978-1-4244-3662-0
ISBN (Paper): 978-1-4244-3661-3
DOI: 10.1109/ICSSSM.2009.5174946
Regular:

Identification research originally developed in the area of social psychology and organizational behavior, was here introduced into B2C service context. Using a sample of China's retailing bank... View More

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