IEEE - Institute of Electrical and Electronics Engineers, Inc. - Empirical research on factors influencing relationship quality between service firm and customer--taking the bank for example

2009 6th International Conference on Service Systems and Service Management (ICSSSM)

Author(s): Wang Juan ; Xiong Kai
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Xiamen, China, China
Conference Date: 8 June 2009
Page(s): 205 - 209
ISBN (CD): 978-1-4244-3662-0
ISBN (Paper): 978-1-4244-3661-3
DOI: 10.1109/ICSSSM.2009.5174884
Regular:

This paper adopts structural equation model (SEM) method to study on factors influencing relationship quality between service firm and customer. Systematic sampling method is used in the research... View More

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