IEEE - Institute of Electrical and Electronics Engineers, Inc. - The influence of conduct of internal marketing to service oriented attitude of nursing staffs in hospitals

2009 6th International Conference on Service Systems and Service Management (ICSSSM)

Author(s): Yafang Tsai ; Shih-Wang Wu ; Hsien-Jui Chung
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Xiamen, China, China
Conference Date: 8 June 2009
Page(s): 147 - 152
ISBN (CD): 978-1-4244-3662-0
ISBN (Paper): 978-1-4244-3661-3
DOI: 10.1109/ICSSSM.2009.5174872
Regular:

Because of the competition of medical industry and the change of national health insurance system, it drives administrators of hospitals to pay more and more attention to service orientation as... View More

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