IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer experiential influencing factors and their model construction of the cinema

2009 6th International Conference on Service Systems and Service Management (ICSSSM)

Author(s): Tao Wen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2009
Conference Location: Xiamen, China, China
Conference Date: 8 June 2009
Page(s): 15 - 18
ISBN (CD): 978-1-4244-3662-0
ISBN (Paper): 978-1-4244-3661-3
DOI: 10.1109/ICSSSM.2009.5174847
Regular:

The paper firstly reviews relative literature. It explores customer experiential influencing factors in the cinema by qualitative and quantitative methods. This study finds that customer... View More

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