IEEE - Institute of Electrical and Electronics Engineers, Inc. - Word of Mouth: The Effects of Marketing Efforts and Customer Satisfaction

2009 International Joint Conference on Artificial Intelligence (JCAI)

Author(s): Xue-cheng Yang ; Xiao-hang Zhang ; Feng Zuo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2009
Conference Location: Hainan Island, China, China
Conference Date: 25 April 2009
Page(s): 687 - 690
ISBN (Paper): 978-0-7695-3615-6
DOI: 10.1109/JCAI.2009.45
Regular:

Consumers' word-of-mouth (WOM) is one of the important topic in consumer behavior research, also is a central issue in customer satisfaction theory. While it was extensively examined by existing... View More

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