IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Integrated Approach for Defining Pricing Strategies in Competitive Markets

2009 International Conference on Information, Process, and Knowledge Management (eKNOW)

Author(s): Alptekin, G.I. ; Alptekin, S.E.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 February 2009
Conference Location: Cancun, Mexico, Mexico
Conference Date: 1 February 2009
Page(s): 54 - 59
ISBN (CD): 978-0-7695-3531-9
ISBN (Paper): 978-1-4244-3362-9
DOI: 10.1109/eKNOW.2009.24
Regular:

Quality function deployment (QFD) is a customer-oriented decision support tool with cross-functional team members reaching a consensus in developing a new or improved product to increase customer... View More

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