IEEE - Institute of Electrical and Electronics Engineers, Inc. - Exploring 3D Virtual World Strategies in the Chinese Environment: An Institutional-Based View

2009 42nd Hawaii International Conference on System Sciences (HICSS)

Author(s): Xi Zhang ; Vogel, D. ; Zhenjiao Chen ; Chuanjie Guo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2009
Conference Location: Waikoloa, Hawaii, USA, USA
Conference Date: 5 January 2009
Page(s): 1 - 10
ISBN (Paper): 978-0-7695-3450-3
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2009.209
Regular:

Although some strategies of virtual worlds (e.g. Second Life) have been proven to be successful for attracting user acceptance in the western world, the effects of these strategies are... View More

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