IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Impact of Social Media and Its Utilisation by Pharmaceutical Companies

2015 International Conference on Developments of E-Systems Engineering (DeSE)

Author(s): Ursula Lennon ; Abir Jaafar Hussain ; Hulya Francis ; Dhiya Al-Jumeily ; Paul Fergus ; Mohammed Khalaf ; Naeem Radi
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Duai, United Arab Emirates
Conference Date: 13 December 2015
Page(s): 14 - 19
ISBN (Electronic): 978-1-5090-1861-1
ISBN (Paper): 978-1-5090-1860-4
DOI: 10.1109/DeSE.2015.61
Regular:

In this paper, we provide detailed research about the pharmaceutical industry in the UK and restrictions they face when utilizing social media to engage with their patients. More specifically, the... View More

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