IEEE - Institute of Electrical and Electronics Engineers, Inc. - Building holistic social media strategy refering to social intelligence and digital maturity

2015 IEEE/ACS 12th International Conference of Computer Systems and Applications (AICCSA)

Author(s): Meryem Boufim ; Hafid Barka
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Marrakech, Morocco
Conference Date: 17 November 2015
Page(s): 1 - 8
ISBN (Electronic): 978-1-5090-0478-2
ISBN (USB): 978-1-5090-0477-5
ISSN (Electronic): 2161-5330
DOI: 10.1109/AICCSA.2015.7507091
Regular:

Social media data has become an important part of the digital ecosystem, especially for marketers who consider it as a precious and dangerous weapon companies should acquire to conquer the digital... View More

Advertisement