IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Advertisement Video Analysis System Based on Eye-Tracking

2015 IEEE International Conference on Smart City/SocialCom/SustainCom (SmartCity)

Author(s): Xue-bai Zhang ; Chih-Tien Fan ; Shyan-Ming Yuan ; Zih-You Peng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Chengdu, China
Conference Date: 19 December 2015
Page(s): 494 - 499
ISBN (CD): 978-1-5090-1892-5
ISBN (Electronic): 978-1-5090-1893-2
DOI: 10.1109/SmartCity.2015.118
Regular:

Eye tracking technology provides a faster and more intuitive interface to evaluate video contents. Fewer researches presented complete application of the eye tracking technology in advertisement... View More

Advertisement