IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Analysis and Research of Influence of Switching Costs on E-Loyalty under the B2C E-Commerce Environment

2015 7th International Conference on Information Technology in Medicine and Education (ITME)

Author(s): He Xuelin ; Chen Jian
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Huangshan, China
Conference Date: 13 November 2015
Page(s): 623 - 627
ISBN (CD): 978-1-4673-8301-1
ISBN (Electronic): 978-1-4673-8302-8
DOI: 10.1109/ITME.2015.108
Regular:

The purpose of this paper is to discuss the influence mechanism of customer loyalty from the angle of the switching costs, providing a theoretical basis for improving customer loyalty to B2C... View More

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