IEEE - Institute of Electrical and Electronics Engineers, Inc. - Differential spread strategy: An incentive for advertisement dissemination

2015 20th IEEE Symposium on Computers and Communication (ISCC)

Author(s): Xiao Chen ; Min Liu ; Yaqin Zhou ; Zhongcheng Li ; Shuang Chen ; Xiangnan He
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Larnaca, Cyprus
Conference Date: 6 July 2015
Page(s): 595 - 601
ISBN (Electronic): 978-1-4673-7194-0
ISBN (USB): 978-1-4673-7193-3
DOI: 10.1109/ISCC.2015.7884833
Regular:

Commercial advertisement dissemination is one of the most promising applications in self-organizing mobile social networks (SMSN). Lightweight incentives are essential to encourage the... View More

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