IEEE - Institute of Electrical and Electronics Engineers, Inc. - Analysis on Marketing Ability and Financial Performance in Internet Company

2015 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)

Author(s): Zhuofan Yang ; Yong Shi
Sponsor(s): IEEE Comput. Soc.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Singapore, Singapore
Conference Date: 6 December 2015
Volume: 3
Page(s): 52 - 55
ISBN (Electronic): 978-1-4673-9618-9
ISBN (USB): 978-1-4673-9617-2
DOI: 10.1109/WI-IAT.2015.50
Regular:

This paper measures marketing ability and financial performance and examines what cause the overall operations inefficiency based on the operational process decomposition. The empirical research... View More

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