IEEE - Institute of Electrical and Electronics Engineers, Inc. - Profit Maximization Analysis Based on Data Mining and the Exponential Retention Model Assumption with Respect to Customer Churn Problems

2015 IEEE International Conference on Data Mining Workshop (ICDMW)

Author(s): Zhaojing Zhang ; Regina Wang ; Weihong Zheng ; Shizhan Lan ; Dong Liang ; Hao Jin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Atlantic City, NJ, USA
Conference Date: 14 November 2015
Page(s): 1,093 - 1,097
ISBN (CD): 978-1-4673-8492-6
ISBN (Electronic): 978-1-4673-8493-3
ISSN (Electronic): 2375-9259
DOI: 10.1109/ICDMW.2015.84
Regular:

Confronted with fierce competition, an increasing number of telecommunication companies in China realize that they can increase proflts by reducing the rate of customer churn rather than... View More

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