Association for Computing Machinery (ACM) - Combining local and social network classifiers to improve churn prediction

2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)

Author(s): Aimee Backiel ; Yannick Verbinnen ; Bart Baesens ; Gerda Claeskens
Publisher: Association for Computing Machinery (ACM)
Publication Date: 1 August 2015
Conference Location: Paris, France
Conference Date: 25 August 2015
Page(s): 651 - 658
ISBN (Electronic): 978-1-4503-3854-7
DOI: 10.1145/2808797.2808850

Past research has shown that both social and local features are informative for customer churn, however some studies have found that combining both kinds of data into a single model is... View More