IEEE - Institute of Electrical and Electronics Engineers, Inc. - Mining Shoppers Data Streams to Predict Customers Loyalty

2015 10th International Conference on Intelligent Systems and Knowledge Engineering (ISKE)

Author(s): Vladimir Nikulin ; Tian-Hsiang Huang ; Jian-De Lu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Taipei, Taiwan
Conference Date: 24 November 2015
Page(s): 26 - 33
ISBN (CD): 978-1-4673-9322-5
ISBN (Electronic): 978-1-4673-9323-2
DOI: 10.1109/ISKE.2015.28
Regular:

For a consumer brand, the most valuable customers are those who return after this purchase. Therefore, we want to know if it is possible to predict which shoppers will buy a new item with enough... View More

Advertisement