IEEE - Institute of Electrical and Electronics Engineers, Inc. - Applying Social Marketing Theory to develop retargeting and social networking advertising website

2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): K. C. Yang ; C. H. Huang ; Conna Yang ; C. W. Tsai
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Singapore, Singapore
Conference Date: 6 December 2015
Page(s): 1,845 - 1,849
ISBN (Electronic): 978-1-4673-8066-9
ISBN (USB): 978-1-4673-8065-2
DOI: 10.1109/IEEM.2015.7385967
Regular:

Retargeting advertising is a new technique applied for online marketing. In the past few years, retargeting advertising had been used in online advertisement. It explored the product information... View More

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