IEEE - Institute of Electrical and Electronics Engineers, Inc. - Enterprise's WeChat use and its impact on firm performance - from the perspective of value co-creation

2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): S. J. F. Ren ; R. N. Li
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Singapore, Singapore
Conference Date: 6 December 2015
Page(s): 1,747 - 1,751
ISBN (Electronic): 978-1-4673-8066-9
ISBN (USB): 978-1-4673-8065-2
DOI: 10.1109/IEEM.2015.7385947
Regular:

As an emerging social media, WeChat has brought a shock both theoretically and practically, which caused the shift of service mode and content. However, research on WeChat application and its... View More

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