IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Study for establishing ideal CRM system function structure

2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): T. K. Chien ; H. Y. Ma ; K. L. Hou
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Singapore, Singapore
Conference Date: 6 December 2015
Page(s): 681 - 685
ISBN (Electronic): 978-1-4673-8066-9
ISBN (USB): 978-1-4673-8065-2
DOI: 10.1109/IEEM.2015.7385734
Regular:

Customer Relationship Management (CRM) is highly used in enterprise, it cannot meet the expectations of companies. Software system vendors provide services to meet enterprises' needs, but they... View More

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