IEEE - Institute of Electrical and Electronics Engineers, Inc. - Evaluation of Smartphone feature preference by a modified AHP approach

2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): F. Ho ; C. N. Wang ; C. T. Ho ; Y. C. Chiang ; Y. F. Huang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Singapore, Singapore
Conference Date: 6 December 2015
Page(s): 591 - 594
ISBN (Electronic): 978-1-4673-8066-9
ISBN (USB): 978-1-4673-8065-2
DOI: 10.1109/IEEM.2015.7385716
Regular:

This research aims to study the customers' preferences ranking of smartphone attributes and the price range preferences among Taiwanese customers. A modified AHP is conducted in order to meet the... View More

Advertisement