IEEE - Institute of Electrical and Electronics Engineers, Inc. - Building priority strategies of brand equity measurement with AHP - case of mobile companies in Taiwan

2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Author(s): Mei-Chen Lo ; Yi-Chuan Hsu ; Martin Drozda
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2015
Conference Location: Singapore, Singapore
Conference Date: 6 December 2015
Page(s): 514 - 518
ISBN (Electronic): 978-1-4673-8066-9
ISBN (USB): 978-1-4673-8065-2
DOI: 10.1109/IEEM.2015.7385700
Regular:

The complexity of enterprise has increased along with advance in technology and increases in development speed. Branding concerns in both producer and customer for market feedback are the keys to... View More

Advertisement