IEEE - Institute of Electrical and Electronics Engineers, Inc. - Exploiting Temporal and Social Factors for B2B Marketing Campaign Recommendations

2015 IEEE International Conference on Data Mining (ICDM)

Author(s): Jingyuan Yang ; Chuanren Liu ; Mingfei Teng ; Hui Xiong ; March Liao ; Vivian Zhu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Atlantic City, NJ, USA
Conference Date: 14 November 2015
Page(s): 499 - 508
ISBN (CD): 978-1-4673-9503-8
ISBN (Electronic): 978-1-4673-9504-5
ISSN (Paper): 1550-4786
DOI: 10.1109/ICDM.2015.71
Regular:

Business to Business (B2B) marketing aims at meeting the needs of other businesses instead of individual consumers. In B2B markets, the buying processes usually involve series of different... View More

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