IEEE - Institute of Electrical and Electronics Engineers, Inc. - Behaviors and Profit Based Sales Campaign Design

2015 IEEE 27th International Conference on Tools with Artificial Intelligence (ICTAI)

Author(s): Shukai Li ; Xiao-Li Li ; Whye Loon Tung ; Kelvin Sim
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Vietri sul Mare, Italy
Conference Date: 9 November 2015
Page(s): 353 - 360
ISBN (Electronic): 978-1-5090-0163-7
ISBN (USB): 978-1-5090-0162-0
ISSN (Paper): 1082-3409
DOI: 10.1109/ICTAI.2015.61
Regular:

In this paper, we propose a novel profit-based metric for pattern mining. The objective is for companies to maximize their profits by offering the correct assortment of products with high margins... View More

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