IEEE - Institute of Electrical and Electronics Engineers, Inc. - Three or four-tier cities FMCG wholesale model changes in internet era

2015 International Conference on Logistics, Informatics and Service Sciences (LISS)

Author(s): Haoxiong Yang ; Wen Wang
Sponsor(s): IEEE
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2015
Conference Location: Barcelona, Spain
Conference Date: 27 July 2015
Page(s): 1 - 6
ISBN (CD): 978-1-4799-1890-4
ISBN (Electronic): 978-1-4799-1891-1
DOI: 10.1109/LISS.2015.7369773
Regular:

Three or four-tier cities are the main sales market of FMCG. Currently, grocery stores, mom and pop shops are the main mode of the terminal retailers of FMCG in three or four-tier cities. Their... View More

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