IEEE - Institute of Electrical and Electronics Engineers, Inc. - Identification of the factors that affect the user reaction to posts on Facebook brand pages

2015 International Conference on Computer and Computational Sciences (ICCCS)

Author(s): Hyesun Jeon ; Hyung Jun Ahn
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2015
Conference Location: Noida, India
Conference Date: 27 January 2015
Page(s): 203 - 206
ISBN (CD): 978-1-4799-1817-1
ISBN (Electronic): 978-1-4799-1819-5
ISBN (Paper): 978-1-4799-1818-8
DOI: 10.1109/ICCACS.2015.7361350
Regular:

As many consumers now use mobile devices and SNS, they are able to interact with brands in a very different way. Many companies are also making rigorous efforts on SNS to take advantage of the... View More

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