IEEE - Institute of Electrical and Electronics Engineers, Inc. - Cypriot firms, social media & user-generated content platforms

2015 International Conference on Interactive Mobile Communication Technologies and Learning (IMCL)

Author(s): Charalambos S. Christou ; Despo Ktoridou ; Apostolos Papatheocharous ; Florent Domenach
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2015
Conference Location: Thessaloniki, Greece
Conference Date: 19 November 2015
Page(s): 378 - 382
ISBN (Electronic): 978-1-4673-8243-4
ISBN (USB): 978-1-4673-8242-7
DOI: 10.1109/IMCTL.2015.7359623
Regular:

This work investigates the extent to which Cypriot companies use the User-Generated-Content (UGC) created on their eBusiness platforms. Data are collected from local brands in order to... View More

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